Good Info Begets Good Business.
Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
A customer base typically remains the same unless market factors prompt a change. However, this doesn’t always apply to mobile customers. Many dynamics outside the realm of your particular market can cause fluctuations in this customer base. For example, technology issues can cause you to lose some of your business, so it is essential for you to stay updated on advances in this area in order to keep up with or surpass the competition.
When it comes to mobile marketing you need to optimize your search engine results for your mobile site. Google is the most popular mobile browser, so start there when you begin to optimize mobile browsers.
A mission statement is important for you in mobile marketing. It spells out what your business does and how it plans to do it. If you have a clear definition of your principles, it’s easier to create a marketing plan that fits them.
Stake your claim by creating an online presence on the leading social networking sites. This helps people find your business. Start out simple with your social media sites for your business then move on from there. It’s essential to establish a presence on Facebook and Foursquare, at the very least.
Be honest with your customers about the service. No one wants to be spammed. Allow them to opt in or out of your service. If you do not use SMS correctly, you will run into a lot of problems because of its ties with the systems that are set up for mobile devices notification. It can seem like you are being pushy. So make sure you opt customers into receiving your SMS marketing and stand by a maximum amount of texts you will ever send in a month. If you go over your stated limit, customers may feel you are dishonest.
Offer your customers product-response quizzes or a trivia game in your mobile marketing campaign. If a question is sent to a mobile user’s cellular device, they are likely to respond. Quiz questions could give you feedback and opinions about your product, while also making it fun for your customers.
You should test your campaign on as many devices as possible before launching it. Verify your message delivery system is functional before before beginning your marketing campaign. Get the opinion of friends and coworkers on the content of your marketing managers.
You can attract customers with savvy mobile marketing, but flooding people with useless messages can quickly turn them away. Adopt a methodical approach to using the tips you learned here today, especially if you are new to mobile marketing. You will be rewarded with an expanding customer base and some exciting new avenues for your business to pursue.